The grind might sound exhausting, but for Konscious Kel, it’s nothing new, and his hard, consistent work has resulted in an extensive discography, drawing from his personal experiences and filled with collaborations with artists both in and outside of Pittsburgh.
“You don't blow up overnight, you don't get recognition overnight,” says Konscious Kel. “You don't make fans or get love overnight. You have to actually put in the effort.”
Konscious Kel’s origins as a music producer, rapper, and sound engineer began while hanging out with his brother in East Stroudsburg, Pa., where he grew up as one of six children. His brother was playing Nujabes, a Japanese hip-hop and jazz producer and sound engineer, and Konscious Kel rapped a few bars as a joke.
But what he thought was funny, his brother considered “actually kind of fire,” says Konscious Kel, so he continued freestyling. He participated in rap battles in high school, inspired by Supa Hot Fire, a 2011 YouTuber who claimed he was “not a rapper” and best known for parody rap battles, which evolved into diss tracks. While some people got in trouble for the tracks that verbally insulted others, leading to an end to the practice, they also led Konscious Kel to making music on his own.
He purchased the music production software FL Studio (used by pro DJs to mix, edit, and compose music), and began self-teaching himself using YouTube and his own experimentation with various FL Studio plugins. He came to Pittsburgh to attend the University of Pittsburgh, and by the time he finished his first year of college, he had released his first mixtape.
“I remember I was gonna drop that first mixtape, and I thought I was gonna throw up and be, like, ‘I'm so nervous. What if no one likes it?’” says Konscious Kel. “After that I kind of got over that first slump and I was just, like, you know what, at the end of the day, people are gonna like what they like, for specific reasons because everybody's different. You can't please everybody.”
He continued working on music throughout college, balancing two jobs and classes that would culminate in a double major in Africana studies and biology, along with a minor in chemistry. He says he strived to “get at least one thing done every other day” with his music, and while he had to intentionally carve out time if he wanted to socialize with friends, he also improved his speed and quality of mixing and producing.
He graduated in 2020 amid the pandemic, cutting off momentum for performances, but he had already built a community and network of musical friends and connections to continue creating music with, including Charles Hussle, Blasto, Dante., Wali, Jermaine X, Andrew Chris, Live In Color, Kenny Greene, Solid Colors, WXZD, Jvggy Hendrix, Mistr Vibes, and Sean Harris.
Working with others leads to some of Konscious Kel’s favorite moments: when the energy of a collaboration calibrates and opens up to connecting with the music and each other. Especially as an engineer, he says, he gets a chance to watch the reactions and vibes of the room.
“Those moments where everybody's just getting lit and hype with it, you know, like someone's recording or about to spit something, they're rapping out loud, and people are catching the vibe ... that's what it is, baseline, seeing people react and connect to the music in the most positive and joyous way. I love that,” Konscious Kel says.
For the past two years, he has primarily worked on mixing and producing, although he still puts out his own music, typically at the end of every month. He plans on continuing to release singles each month for the rest of the year and a couple of EPs through the summer, fall, and winter, with a debut album planned for 2022.
While Konscious Kel loves collaborating with others and discovering what each collaboration will sound like as he and the other artists try to match each others’ energies, he also says he enjoys working alone because it allows him to fine-tune his projects until they fit what he wants them to sound like.
What he considers his best work, though, comes from personal experiences of hardships and how he made it out of difficult situations. For him, his music seeks to channel those experiences in a positive way, creating layers of emotion through lyrics, melodies, and beats that may seem contradictory but come together to paint a fuller emotional picture of how people feel.
“It's like, OK, if I felt that way, how can I channel that in a way to give a positive twist and let people know that, Oh yeah, I was down bad. But I'm doing OK now. And I'll tell you why I'm doing OK. I'll tell you what happened with me,” says Konscious Kel. “And hopefully you feel something in this.”
He still has not received formal training in singing, music theory, or sound engineering, but consistent practice and self-teaching has created an ever-improving foundation for his music. While he plans to take his music to that level with more formal training someday, for now, he plans to keep working without it.
“The biggest thing with a lot of people's success stories is that they didn't stop,” Konscious Kel says. “They kept going.”