On Jan. 1, 2019, Pk Delay started releasing a new song every day of the year as part of his 365 project. On Jan. 1, 2020, he'll delete nearly all of them.
“I feel relieved and ready for what’s next,” says the musician, whose real name is William Hawkins IV. “It feels good though. … I learned that I have a lot more drive and dedication than most.”
To avoid the threat of over-saturation on social media, every song that was part of the 365 project was posted only on Soundcloud. But a small number, Hawkins’ top picks out of over 365 tracks (some days he dropped more than one), were posted on other outlets like YouTube and Spotify.
“If there was a song I really wanted to push, or that I really liked, I would put it on all the streaming sites,” says Hawkins. “I’d put out a music video and I make sure to perform the song if I had any live shows.”
Those favorites will stay on Soundcloud into the new year, including the bass-thumping “Adding Up” and “Baby Woah,” in which Hawkins sings with lightly autotuned vocals instead of rapping. The kind of music Hawkins made changed depending on his mood or how his day was going.
“I had family members pass and dealt with personal stuff,” says Hawkins. “Like anyone else going to work, you still have to get the job done, still have to keep it moving. That’s how I looked at it. … I would talk about what happened, depending on how I felt, a song would be a little more conscious or a little more emotional.”
But there was never a time throughout the ups and downs of the year that Hawkins wanted to give up. He knew what he was getting into from the start, and knew that the power of the project relied on consistency. Missing a day meant the entire project would be pointless.
While a few of the songs from the 365 project will remain on other platforms, don’t expect an album featuring those select tracks. Hawkins is ready to move on from the project in 2020 and hopes to travel and do more shows outside of town. After completing such a prolific body of work, Hawkins wants to show he can do more than pump out one-offs.
“I agree that people are putting out music too fast because our attention spans are steadily decreasing because everything’s so rapid,” says Hawkins. “It’s just on to the next. But I felt like, why not? If that’s the way things are right now, why not take advantage of it? If you can create content at a good pace and it’s not affecting your personal life, why not create a lot of content?”