In a few months, residents in Lawrenceville and the Strip District won’t have to travel too far to access hard-to-find superfoods like chia, flaxseed, hemp seeds and fermented vegetables. This summer, Pittsburgh Juice Company will be opening the Heirloom Superfood Market in the space formerly occupied by the 31st Street Pub, at 3101 Penn Ave.
“The superfood market was a logical step in the development of the Pittsburgh Juice Company, because we’re ordering these hard-to-find things all the time and making different products with them. It only made sense that we’d also sell them in bulk to our customers,” says Naomi Homison, of PJC. “In the Lawrenceville, Strip District area, there is no opportunity to purchase these items.”
Heirloom Superfood Market will be a collaboration between PJC, Pure Grub, Fickle Fox Fermented Foods and Frontier Cultures. The companies all produce organic, gluten-free products using items that can be hard to track down.
“Heirloom is really filling a need for a health space that is collaborative,” says Samantha Stephan, of Fickle Fox. “It’s going to expose Pittsburgh to healthier options.”
In addition to raw ingredients, customers visiting Heirloom can expect to find options like cashew-based yogurt, homeopathic tonics made from apple-cider vinegar and spiced vegetables, and ready-to-order foods that are gluten and dairy free.
In the next few weeks, PJC will be launching an Indiegogo campaign to help those interested in superfoods get involved in the project. For more information, follow Pittsburgh Juice Company on Facebook and Instagram.