When the buildings are lit up from 9 p.m.-midnight, Pittsburgh will join more than 1,500 locations in over 60 North American cities that will light buildings in red (in their local time) in hopes to urge congress to pass the RESTART Act as well as extend PUA and FPUC to provide financial assistance to unemployed and 1099 workers.
RedAlert was inspired by a similar call to action in the U.K. on Aug. 11, when hundreds of venues turned their lights red, along with other creative activities that were staged in over 20 cities across the U.K., to symbolize the live events and entertainment industry going into red alert. Like the U.S., without the help of the government, their entertainment sector is on the verge of financial collapse.
Since the onset of the pandemic and the ensuing shutdowns in March, Projection, Lights & Staging News reports that thousands of events have been canceled, 77% of the people in the industry have lost 100% of their income, 96% of companies have cut staff, and 97% of 1099 workers have lost their jobs.
The U.S. Bureau Of Economic Analysis estimated that the live events industry generates $877 billion in revenue each year. If that industry fails, the economic effects will be farther reaching than just those in entertainment.
So how can you help? There are a few different ways:
- Contact representatives using the 'Action' network widget at wemakeevents.org
- Post a red-tinted photo of your favorite live event to your social media with the following caption: #RedAlertRESTART: the live events we love may never recover from the pandemic, we need to take action!
- Check out the hashtag #RedAlertRESTART and share/RT images of venues and live events workers you love.
Participating Pittsburgh buildings:
The August Wilson African American Cultural Center
Ben Peoples Industries
Black Forge Coffee House
Carnegie of Homestead Music Hall
Carnegie Science Center
The David L. Lawrence Convention Center
The Gulf Tower
Hughie’s Event Production Services
Lincoln Park Performing Arts Center
Mr. Smalls Theatre
The Pittsburgh City-County Building
The Pittsburgh Playhouse
PPG Paints Arena
Purnell Center for the Arts
The Rex Theater
River Vue Apartments Building
The Roxian Theater
Thunderbird Cafe & Music Hall
Vincent Lighting Systems.