A few months after opening, The Goldmark is hitting its stride. The Lawrenceville bar-meets-music-venue — named for Peter Goldmark, inventor of the vinyl record — is bro-chic. A small fridge of Red Bull sits atop an original, carved wooden bar surrounded by exposed brick walls, hung with art and hiding the occasional candle-lit nook. Red light emanates from the bar lamps onto a menu that lists both curated cocktails and beer-and-shot pairings.
Cocktails are priced at a reasonable $8. Beers and shots come at three price tiers, from $5-12: “Ballin’ on a Budget,” “Ball So Hard” and, finally, “That Sh!t Cray.” Respectively, this means pairings like Tecate and tequila, Guinness and Jameson or Golden Monkey and Bookers. A separate beer list hosts domestics like Miller Lite and craft beers, side by side. “I’m personally not a huge craft-beer fan,” admits co-owner Adam Kulik, “but there’s a demand for it. We’re learning as we go.” Even wine drinkers are accommodated with a short list.
The menu’s diversity is part of Kulik and co-owner Nicole Billitto’s mission to provide a welcoming and affordable bar in Lawrenceville. “I want this to be a neighborhood bar that regular people can afford to come to a few times a week. I don’t want to pay $14 for a drink,” says Kulik.
The Goldmark’s pursuit of diversity extends to its function as a venue for DJs of different styles to play their music, meet each other and try new things. Kulik, a.k.a. DJ Nugget, has been spinning records for 20 years, so filling the bar with music every night, Tuesday through Saturday, is close to his heart. Tuesdays are dominated by guest DJs while Wednesdays and Thursdays will feature monthly parties. If a stiff drink and a tune aren’t enough to convince you, The Goldmark hopes to begin offering late-night food from take-out windows at the back of the bar.