Southers says it was years ago, when his own first play, When the Water Runs Clear, was staged in Chicago that he learned of six-week theatrical runs.
Such a duration is common in Chicago, a city of 2.7 million with a long history of support for theater; it's rare in Pittsburgh, where even big companies that own their own venues, like Pittsburgh Public Theater and City Theatre, typically schedule shows to run for a month. But what stuck with Southers about that Chicago staging of When the Water ... is that most of the performances sold out.
For his own Downtown-based company, Southers sees several reasons to adopt the strategy. One, it might help build audience by making the show more accessible to ticket-buyers, who will now have 24 performances to choose from.
Two, it'll give steadier work to actors, particularly the African-American actors who are often featured in Playwrights' shows but don't necessarily have lots of other opportunities around town.
Three, it's a good season to try it: Productions of East Texas have drawn well in other cities, and Playwrights' current season includes two other name shows — Matt Pelfrey's adaptation of In the Heat of the Night and another August Wilson play (Joe Turner's Come and Gone is scheduled) — so the audience is more likely to turn out.
Fourth, says Southers, "It was just something I wanted to do."
Southers says that East Texas has been drawing well, at least by the standards of a production with a limit of 70 ticket-holders a show; some tickets are already sold for shows during the final three weeks.
The six-week plan was accompanied by another scheduling change: Southers believes dropping the company's traditional Thursday-night shows in favor of an added Saturday matinee might also help attendance.
And while doubling the run costs more, the famously resourceful Southers says he's coping: He built the fabulous East Texas set himself, to save money, and the show's cast includes only one Equity actor. He hopes increased ticket sales will take care of the rest, and some signs are good: Subscriptions to Playwrights' full season, for instance, have doubled since last year, to 195.
All that means is that you still have about a dozen more chances to see East Texas Hot Links, a sharply observed, rather August Wilson-esque drama about a fateful night at a small-town roadhouse in the 1950s. Here's Michelle Pilecki's review for CP.
The show runs through Nov. 5.
Tickets for East Texas are $27.50-35 and are available here.
Playwrights is located at 937 Liberty Ave., third floor, Downtown.