The concept started with Ann Straub, a pet owner and biologist. Straub, constantly battling her pets’ medical issues, decided to leave her work re-integrating wolves in Yellowstone to research pet nutrition. She moved home to Pennsylvania, opened The Holistic Pet Nutrition Center, an animal food store in Harmony, and started using nutrition as a preventative treatment.
As the store grew, Straub connected with Maureen Laniewski, owner of a local pet-sitting business, and hired Rae McStay as a general manager. Two years ago, McStay, who owned an empty food cart, proposed that she, Straub, and Laniewski create a mobile eatery for their four-legged friends.
“There is a rhyme or reason to everything we’re selling on the truck — the benefits it will have for animals,” says Laniewski.On the cart’s side window, there are flyers to educate dog owners about these unfamiliar, raw superfoods, because just like people, Laniewski explains, dogs “are what they eat.”
These raw products come from different companies — Laniewski says that Answers Pet Food, a Pennsylvania-local raw, organic food company, gets the most traffic in and out of the truck — that Straub and McStay work with at the pet nutrition center. Goat’s milk for snow cones comes pre-frozen before thrown in an ice machine; “raw” turkey is already processed and formulated for dogs.
For pups with a sweet tooth, The Rollaway carries pupsicles (available in pumpkin and bone broth flavors) and watermelon slushies. And of course, there’s plenty of dog beer to go around.