Construction Junction, the Pittsburgh nonprofit retailer specializing in recycled building materials, has partnered with advertising agency MARC USA to offer special coupon deals to customers embarking on DIY projects.
Shoppers will find coupons attached to recycled and reclaimed pieces throughout Construction Junction’s 30,000-square-foot Point Breeze location. The coupons can be used on a number of salvaged items, including appliances, countertops, doors, and plumbing products. Once found, the coupons are easily redeemed and removed upon purchase.
“Shopping at Construction Junction is like a treasure hunt,” says Melissa Mongelli, general manager at Construction Junction. “We wanted to emulate the excitement of finding a coupon and apply that to the excitement of finding that perfect piece of reusable material.”
The permanent campaign also educates customers on where their purchases come from, as the coupons feature QR codes that provide backstories of items when scanned with a smartphone.
“We were thrilled to team up with MARC USA to shine the light on the endless possibilities to be found at Construction Junction, challenge Pittsburghers’ creativity, and help divert surplus building materials from the landfill,” Mongelli wrote in a press release.
The Construction Junction website outlines the many benefits of saving and selling discarded building materials, from economical to environmental. Besides being less expensive than new products, every ton of reused wood saves 60-pounds of greenhouse gas from being emitted.
MARC also believes that shopping reused offers a more varied array of choices than you would find at big home improvement stores.
“There is a lot of life left in the items that come through the doors of Construction Junction,” says Mongelli. “If you come in and poke around, you’ll see we save some pretty cool stuff.”