People who pay attention to ads in music magazines might be aware of the New York-based label ReachOut International Records, or ROIR.
In the '80s, ROIR released cassettes documenting live shows by bands like Bad Brains and Einstürzende Neubauten, later signing newer acts like Badawi and Dub Trio for CD releases. For newcomers Univox -- who reference the Kinks, The Who, David Bowie and Iggy Pop in glam-tinged power-pop tunes -- ROIR is breaking another format barrier, releasing a debut 7-inch, the Lying Fuck EP.
These days, while signing to a label with a 20-year track record isn't the equivalent of being an American Idol runner-up, it's worth celebrating, especially for Philadelphia's Univox. The band's drummer (the foursome all sing) Kent Boersma chanced upon a ROIR rep while slinging coffee at a South Street Starbucks, and one thing led to another.
Lying Fuck, due out Aug. 18, was laid to tape with producer Bill Moriarty (Dr. Dog, Man Man). "I'm not trying to be a snob or a butt about it," writes guitarist and vintage gear enthusiast Josh Jones, on the band's blog. "It's just a personal dream of ours to make an album on tape using tube-driven equipment and commit it to vinyl." ROIR calls the EP's songs "elusive and engaging in a very charming, yet brutal way," and you'll fully believe that after watching the cutesy yet disturbing stop-motion animation video Boersma created for the song "Bashful Son."
Univox with Beware Fashionable Women. 9 p.m. Tue., July 14. Howlers Coyote Café, 4509 Liberty Ave., Bloomfield. $5. 412-682-0320 or www.howlerscoyotecafe.com