Not since Lamar "Lamar!" Alexander's 1996 campaign has a candidate dared to run on the Exclamation Point.

But today, Jeb Bush kicked off Jeb!, his gambit for the Republican presidential nomination. It looks kind of like an ad for an off-brand cola, but maybe that's what the voters (Voters!) will respond to.

Stay tuned to City Paper for updates to the Magnetic Chart of 2016 Primary Awesomeness, as well as upcoming coverage of Election 2016.