This Just In: Oct 17 - 24 

It's Greek to Me

Summary: A new mommy war has been declared! Station: KDKA Channel 2 Reporter: Kristine Sorensen When it Aired: Oct. 11 Running Time: 2 minutes, 31 seconds Visuals: * Frantic scenes from the "Alpha Mom" household, and of course, mellow moments from the "Beta Mom" abode, each punctuated with a musical beat befitting of the lifestyle pace. Highlights: * When Sorensen announces, "When it comes to motherhood, there are two camps emerging: overachieving Alpha moms who schedule their child in every possible activity, and the laid-back Beta moms, who think playtime is just as valuable." * When a self-described Alpha mother of two explains, "If I don't sign up to be the parent playground mom, like, my kids'll wonder where I am and, like, I wanna be a big part of their life." * When the Beta mom says, "My approach to them is just pretty laid-back. ... I try not to stress over things." * When Sorensen assures us, "Both moms have the best interest of their kids at heart." * When Sorensen contrasts, "At the [Alpha] house, the race begins the minute her sons get home. First, homework. Then a check of the carefully kept calendar. And they're off!" followed by a loud boxing round bell sound effect. * When Sorensen plugs away at the premise -- "Alpha versus Beta: It's a mommy tug-of-war that has fans on both sides." * When a relationship expert explains, "For some kids, it's a great match, I think that it helps drive a kid. And I think for other kids, it can sometimes be a lot of pressure and a lot of anxiety." What We Learned: Your television may be in color, but the news stories are often in black and white. Unanswered Question: So what's a kid to do if mommy's parenting style isn't the "right fit"? News Value: 0. It's time to give peace a motherf-ing chance already. It would certainly help if the media would stop drawing lines in the sandbox.

Sticker Talk

Summary: UPMC threatens to sue over alleged illegal use of the Mr. Yuk image printed on poison warning labels for children. Station: WTAE Channel 4 Reporter: Shannon Perrine When it Aired: Oct. 12 Running Time: 1 minute, 18 seconds

Visuals: Film clip of the classic 1970s "Mr. Yuk" commercial, complete with jingle: "Mr. Yuk is mean ... Mr. Yuk is green! Mwoo bwaa ha ha ha ha!" Highlights: * When Perrine reads, "It's a face only a mother could love. And it keeps everyone aware and vigilant of poisons and poisoning emergencies." * When she continues, "Minnesota's suburban council is using the Mr. Yuk-like faces on lawn signs opposing an upcoming vote to amend the city charter. University of Pittsburgh Medical Center attorneys found out, and they hold the copyright on Mr. Yuk. They say Paul Bakken is using the symbol illegally. ... But Bakken, who happens to be a lawyer, says these federal laws allow some use of copyrighted material for satire or academic criticism. He says, quote, 'If this is genuinely harming the good work that they do, I sincerely apologize.' No word on if the Pittsburgh lawyers will sue."

What We Learned: There's at least one Pittsburgh icon Mayor Ravenstahl hasn't plastered his photo over! Unanswered Question: Who says nonprofits don't give to the city? Mr. Yuk stickers are free, baby! News Value: 3. Created by the Children's Hospital of Pittsburgh (which is now part of the UPMC behemoth) in 1971, Mr. Yuk is the most commonly used poison symbol in the country. Probably because they don't have a symbol for lawyers yet.

It Takes a Lot of Crust

Summary: A great big pumpkin is stolen -- again. Station: WPXI Channel 11 Reporter: Stuart Brown When it Aired: Oct. 8 Running Time: 1 minute, 17 seconds Visuals: * A sign outside the neighborhood food store advertising Isaly's chipped ham for $2.49 a pound. * A photo of the pilfered pumpkin. Highlights: * When the store owner gives the particulars of the incident: "Older, white pickup truck. Pulled in, heard the tailgate bang, looked out, and they were takin' off with the pumpkin." * When Brown narrates, "[This man] and his sister, owners of [this corner store] in Bentleyville, Washington County, are amazed that thieves twice stole a 200-pound pumpkin on display outside their store. Now they have only photos of the giant pumpkin after the latest theft Sunday night." * When Brown continues, "A state trooper had returned the pumpkin after arresting three men he saw stealing it early on Thursday. One suspect turned out to be a soldier wanted by the army for desertion. He was jailed." * Brown: "The pumpkin that was stolen was about eight times heavier than this one." * When the owner says confidently, "We'll catch 'em. Then we'll prosecute 'em" What We Learned: Even in Bentleyville, crime can drive you out of your gourd. Unanswered Question: How many pies does a 200-pound pumpkin make? News Value: 5. It's hard enough for a mom 'n' pop store these days. I hope they catch you, evil pumpkin thieves!

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