I am a transplant to Pittsburgh and most likely won't be staying for more than a couple years and this article illustrates a small reason as to why. "Most metalheads have missed the fundamental point of devotional art..." This tells me immediately that you do not listen to metal or know any real metalheads outside of surface level based judgements gathered from a drive-by of Mr. Smalls on the night of a rare good metal show.
Ghost is art only in that it is a stage production. Comparing the music to King Crimson or Danzig makes me immediately knee-jerk a reactionary thought of hipsters smoking ecigarettes and drinking PBR pretending 'street cred' as they one up themselves on music knowledge. Ghost does only one thing well: Accessibility of mediocre Black Metal. Musically they are closer to Orange Goblin or The Atomic Bitchwax with the lyrics and stage presentation of King Diamond. And no, they don't really do it well. There is a reason they get lumped with Mastodon and Opeth because (and I am guilty of saying this myself) most real metalheads consider them hipster metal. To each their own.
There are bands that do this type of thing better just not as polished or easily palatable. Portal, Gnaw Their Tongues (especially their atmospheric instrumentals,) Menace Ruine, and Blood Ceremony.
Yes, I am a metalhead. I do not like Ghost, but don't care if others do. Music of all kinds is art for the ears and mind. Don't judge a fan by their 'kutte' and don't assume metalheads don't get "art."
Re: “Ghost brings a different kind of devotional music from Sweden”
"Can't tell if article is promotion for upcoming show,
Or subtle attempt at trolling..."
Oh well, wish the bait was more appetizing either way.