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Wednesday, May 12, 2010

District 12 Congressional race advertising jumps shark

Posted By on Wed, May 12, 2010 at 11:30 AM

We here at City Paper haven't been following the race to replace John Murtha much. But it's getting harder to ignore. Especially now that thhis "Attack of the 50 Foot Pelosi" ad has gone up on TV.

I don't want to spoil the experience of viewing this ad, but basically the message is that a vote for Republican Tim Burns is a vote against Speaker of the House Nancy Pelosi. Who, by the way, is from San Francisco. And I think we all know that THAT means. 

But the ad is not paid for by the Burns campaign. Instead, it's backed by rightchange.com, which boasts of communicating with a "zingy edge and a sense of humor." I'll let you be the judge of that. I'll just point out that Rightchange.com is one of those "527s" you hear about -- shadowy groups that spend large sums of money to affect election outcomes. 

According to our comrades at National Public Radio, Rightchange has been backed heavily by executives in the pharmaceutical industry. It's also receieved support from Bob Perry, the guy who paid for many of those "swiftboating" ads directed at John Kerry back in 2004. (You can see a broader list of contributors here.)

And this isn't the first display of rightchange.com's "zingy edge." An earlier ad featured a mad-as-hell everyman who, after denouncing change, fell from a bridge -- only to be rescued by a magical bungee cord. A later ad speculated that President Obama would "raise taxes on tens of thousands of middle-class workers." Maybe this was a joke too?

 

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