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Wednesday, April 21, 2010

Local filmmaker in national contest

Posted By on Wed, Apr 21, 2010 at 1:15 PM

Andrew Kelemen, who was featured in the April 7 CP as an artist in the Film Kitchen series, is among five finalists in a national contest to make a promotional short for the series finale ABC's Lost.

Kelemen, 24, of Squirrel Hill, has worked as an editor at WQED-TV and KDKA TV. (Here's my Film Kitchen preview spotlighting him and another local artist: www.pittsburghcitypaper.ws/gyrobase/Content?oid=oid%3A77561).

His entry was among about 10,000 submitted by Lost fans. Winners will be determined by online voting. You can check out the entries, including Kelemen's, and vote at http://abc.go.com/shows/lost/fan-promo-contest-vote. Voting continues through Friday.

Kelemen, a native of Buffalo, N.Y., is a graduate of Pitt's film-studies program and holds a film-production certificate from Pittsburgh Filmmakers. He's relatively rare among young filmmakers in that his ambition is to make not feature films, but good commercials -- commercials that don't scream, "I'm a commercial!"

His demo reel, which showed at Film Kitchen, showcases an intriguing, soft-sell style that stands out against the frenetic pace of much contemporary commercial filmmaking, not just advertising. One piece, which the Carnegie Library used as an online promo, depicted people experiencing the books they were reading as sort of waking dreams (without feeling even slightly surreal).

Prior contest successes for Keleman included a commercial for Dove that placed second. It aired on national TV during the 2008 Academy Awards broadcast.

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